no. 01
format · Project or retainer
GTM & marketing strategy
Positioning, narrative, channel strategy, and launch planning. Strategic direction without agency-style execution churn.
in scope
- ·Market research
- ·Positioning workshops
- ·Messaging frameworks
- ·Channel strategy
- ·Launch roadmaps
- ·KOL identification
out of scope
- ·Social media execution
- ·Paid media buying
- ·Design production
no. 02
format · Project
Fundraising strategy
Pitch narratives, investor targeting, round structuring, and data room preparation. Independent advice, no placement.
in scope
- ·Pitch deck review and rewrite
- ·Investor list building
- ·Warm intros where available
- ·Round structuring advice
- ·Data room audit
out of scope
- ·Broker-dealer services
- ·Capital placement
- ·FCA-regulated activities
no. 03
format · Project
Tokenomics design
Utility modelling, incentive design, and launch economics. Strategic design with legal and engineering handled by partners.
in scope
- ·Token utility mapping
- ·Emission schedules
- ·Vesting structures
- ·SAFT structuring review
- ·Economic safety checks
out of scope
- ·Smart contract development
- ·Legal filings (handled by K&A Law)
no. 04
format · Retainer
Operations & scale
Hiring, workflows, and operational infrastructure. Built for early-stage teams outgrowing founder-led operations.
in scope
- ·Organisational design
- ·Hiring pipelines
- ·CRM and reporting setup
- ·Process documentation
- ·Tooling selection
out of scope
- ·Payroll
- ·HR compliance
- ·Bookkeeping